There are plenty of websites out there that will teach you about SEO and Internet Marketing.  Some sites, like SEOmoz or SEObook, will share their knowledge with you for free (because you’re paying them by clicking on the adverts or affiliate links scattered throughout their sites or by paying for their premium training and tools) [...]

{ 0 comments }

10 Tips – Optimizing Your YouTube Video For Views and Click-Throughs

April 5, 2011
YouTube Optimization Tips

There’s been plenty of advice recently about how to use video sitemaps and micro-formats to optimize the videos on your site to get the best chance of showing up in Google’s search results.  But something that seems to have been forgotten in this rush of technical SEO posts is the importance of optimizing your video [...]

Read the full article →

8 Simple Rules For Engaging Your Readers

March 7, 2011
Thumbnail image for 8 Simple Rules For Engaging Your Readers

1) Ask Questions Opinions are like arseholes. Everbody’s got one. Give your readers a reason to share their opinions by asking them questions during the course of your posts. Don’t just broadcast your announcements. Make it a two-way conversation. 2) Pick A Side Most rational people are capable of seeing both sides of an argument. [...]

Read the full article →

Website Usability Is Like Looking After A Newborn Baby

February 7, 2011
Thumbnail image for Website Usability Is Like Looking After A Newborn Baby

The usability of your website goes hand in hand with its ability to convert visitors to your site’s goals.  If people can’t find your contact form because your Star Trek obsessed designer insisted on labelling it “Communicator” instead of “Contact Us” then you won’t get any messages.  If you make users go through three pages [...]

Read the full article →