The usability of your website goes hand in hand with its ability to convert visitors to your site’s goals. If people can’t find your contact form because your Star Trek obsessed designer insisted on labelling it “Communicator” instead of “Contact Us” then you won’t get any messages. If you make users go through three pages of questions and Ts&Cs when checking out of your shopping cart don’t be surprised if you have a massive abandonment rate.Those of you reading this who have children will be able to relate to the points below. Taking care of your newborn baby required a lot of adjustments on your part as you learned how to recognize the signals your baby was giving you and you figured out how to make him or her happy. Because happy babies mean happy parents.
These same principles can be applied to your efforts with your website. Ultimately you want to learn how to recognize the signals your visitors are giving you and figure out how to make them happy. Because happy visitors are more likely to become happy customers.
- They’re Helpless Without You
- If It’s Not Right In Front Of Their Face It May As Well Not Exist
- Everyone Will Have Advice On What You Should Do
Try/test to find out what works best for you. - If You Need To Make A Change, Do It Quick
or you could end up covered in shit. - Your Baby Is The Most Beautiful Baby In The Whole Wide World And You’ll Quite Happily Punch Out Anyone Who Tries To Say Otherwise
You’ve put in so much effort. You’ve tweaked column widths. Altered colour schemes. Experimented with fonts. You love your website and that can make it hard to hear even the most well-intentioned, constructive criticism. But sometimes you need to be objective. If your site’s not converting look at why and make the changes that will improve things. It’s just like being a parent and having to accept that maybe your little angel isn’t going to win any beauty contests. Learn to live with it and start saving money to pay for braces.
Photo Credits: Brian Leon & H Anderson
